Authors: Zhou Zhiguo, Weng Jingli, Qian Han Source: Zhuhai Radio and Television Station

In an era of rampant "OEM," it advocated for technological advancement to promote enterprise development. Faced with foreign technology blockade, it persisted in independent innovation, regarding "revitalizing China's national industry and surpassing advanced world standards" as its goals, ideals, and responsibilities. In the face of the global financial crisis, relying on its strong independent innovation capabilities and independent brands, it stood tall amidst the tide, becoming a model for the rise of private enterprises. This is Zhuhai Hansheng Technology Co., Ltd.

　　Reporter Weng Jingli: This is a showroom for Hansheng's own-brand products. In this showroom, you can see coaxial cables of various specifications. The one I'm holding is the latest coaxial cable used in 3G networks. In 2008, Hansheng's own-brand products accounted for 50% of total exports, while the domestic market achieved 100% own-brand sales.

　　From the first day of the company's founding, Chairman Shou Weichun has unswervingly advocated for independent brands. Before starting his business in Zhuhai, Shou Weichun served as the deputy technical director of a Shanghai plastics factory, dealing with foreign companies for a long time. He knew deeply that brands are the lifeline. Foreign companies control brands, they can exploit the profits of enterprises and suppress enterprise profits to the lowest level. Domestic enterprises have no way to deal with this, because the brands and customers are in the hands of others, and they will always be controlled by others. Shou Weichun said with emotion that when he went to the countryside as a child, he saw villagers using trained birds to catch fish. To prevent the birds from swallowing big fish, they put a ring around their necks. He and Hansheng did not want to become foreign companies' trained birds.

　　Shou Weichun, Chairman of Zhuhai Hansheng Technology Co., Ltd.: Chinese people cannot be trained birds, and neither do I. I don't want to be strangled by foreigners, so with this view, ten years ago, in our export business, we began to gradually increase the proportion of our own brand.

　　Shou Weichun told us that at the beginning, there was a lot of conflict, and foreign companies did not compromise. Shou Weichun made up his mind to establish his own brand and open his own market. Thus, under the leadership of Shou Weichun, Hansheng's technical team worked without weekends and holidays, working until late into the night, and finally produced qualified products with independent intellectual property rights in 2000. Especially in the large-section physical foaming technology, Hansheng's unique process filled a gap in the domestic market and reached the international advanced level. With excellent technology and good product quality, foreign companies compromised. In this way, while exporting, Hansheng gradually increased the share of its own brand. Ten years later, more than half of Hansheng's export products are its own brand, and all products in the domestic market are its own brand.

　　Zhang Zhixiang, Business Manager of the International Business Department of Zhuhai Hansheng Technology Co., Ltd.: Through years of accumulation, we have gained brand recognition. When we develop our own brand, we will achieve great success and gain market recognition. Later, developing our own brand will be much easier. Now, we have been developing our own brand for more than ten years, and currently, our own brand accounts for more than 50% of the export market.

　　Today, Hansheng brand coaxial cables enjoy a high reputation internationally, and its domestic market share has reached 30%. In 2008, Hansheng's performance increased by 40% year-on-year. In January of this year, sales increased by 20% compared to December last year, and increased by 15% in February and March. It is expected to maintain a growth rate of 10-15% in April and May. Shou Weichun said with emotion that when he started his business, there were more than 30 cable companies in China engaged in OEM business. Today, after the market has been tested, many are hard to find. Independent innovation has allowed Hansheng to stand out, becoming the largest coaxial cable manufacturer in Asia and the second largest in the world.