Buoyed by strong performance, Zhuhai Hansheng's commitment to technological innovation and independent branding has made it a leader in the industry.
2009-05-03
Authors: Zhou Zhiguo, Chai Sifeng, Yao Taiwang Source: Zhuhai Radio and Television Station
The global financial crisis impacted many companies, but some with independent intellectual property rights and brands withstood the pressure and thrived against the trend. Zhuhai Hansheng Technology Co., Ltd. is one of them. Since the beginning of this year, the company's production capacity has increased month by month, still unable to meet demand. Purchasers have to send representatives to stay in Zhuhai for extended periods to secure products. See the report.
Reporter Chai Sifeng: I'm currently at Hansheng Technology's warehouse. Behind me, forklifts are transporting goods to trucks for delivery across China and the world. This bustling scene is typical throughout Hansheng.
Shou Weichun, Chairman of Zhuhai Hansheng Technology Co., Ltd.: We strive for greater growth this year and hope to become the world champion in ultra-high-frequency coaxial cables next year.
The global ultra-high-frequency coaxial cable market has long been dominated by Andrew Corporation of the United States. Hansheng has consistently pursued independent innovation and branding, continuously improving product technology and quality. In the 50-ohm coaxial cable sector, starting in 2000, they spent eight years establishing a firm foothold in the 2.5G mobile communication market. In 2008, they ranked among the top bidders for China Telecom, China Mobile, China Unicom, Huawei, and ZTE, achieving the highest domestic market share and surpassing foreign competitors. Internationally, Hansheng has become a supplier to top international operators such as Vodafone UK and Spina Germany, and major equipment manufacturers such as Motorola, Nokia, and Siemens, entering the international supply chain. Two years ago, Hansheng began research and development of feeder cables for 3G information communication. With the issuance of 3G licenses, Hansheng gained a larger market share, and its products are in high demand.
Shou Weichun, Chairman of Zhuhai Hansheng Technology Co., Ltd.: During the financial tsunami, our strongest support was our own brand. In this market, there's no savior; it's about your own brand and its advantages that allow you to remain undefeated and effectively withstand the financial tsunami.
Hansheng places great importance on R&D investment, leading the industry since its inception.
Zou Zhi, Chief Engineer of Zhuhai Hansheng Technology Co., Ltd.: For example, our 3G products are being widely adopted by China Telecom, China Mobile, and China Unicom. Compared to our market peers, we have unique advantages in various aspects.
With technological and quality advantages, Hansheng's performance grew by 40% last year. In January of this year, sales increased by 20% compared to December last year, and further increased by 15% in February and March. Growth of 10-15% is expected for April and May.
Xu Jizhong, Vice General Manager of Zhuhai Hansheng Technology Co., Ltd.: Our sales system emphasizes that securing orders and timely delivery are crucial skills, and risk mitigation is essential during the financial crisis.
Hansheng recently won the bid for China Unicom's WCDMA project, and a new 70,000-square-meter factory is about to begin construction. Chairman Shou Weichun stated that the company will continue to increase R&D investment and expand production capacity to meet market demand and become a world leader in coaxial cables.
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No. 1, Zhu Feng Avenue, Xinqing Science and Technology Industrial Park, Doumen District, Zhuhai City, Guangdong Province
