Our reporter, Jiang Ping

　　"Secretary Wang Yang's speech during his inspection has once again strengthened the company's confidence in combating the international financial crisis and injected strong spiritual motivation into our further development and growth." Yesterday, Shou Weichun, chairman and general manager of Hansheng Company, said emotionally that the company is accelerating the expansion of its production scale, striving to double its output this year compared to last year.

　　It is reported that Hansheng Company's annual sales (excluding tax) in 2008 exceeded 2.1 billion yuan, a 40% increase over 2007; its annual exports exceeded US\$140 million, a 36% increase over 2007; and tax payments also greatly exceeded those of 2007, bucking the trend against the backdrop of the global financial crisis. In January this year, Hansheng's sales increased by 20% compared to December last year, and further increased by 15% in February and March. It is expected that growth will remain at 10%-15% in April and May.

　　"The most important thing for an enterprise is to persist in technological innovation and independent branding."

　　On April 2, a meeting on the implementation of the Outline Development Plan for the Pearl River Delta region was held in our city. Wang Yang, member of the Political Bureau of the CPC Central Committee and secretary of the Provincial Party Committee, and Huang Huahua, deputy secretary of the Provincial Party Committee and governor of Guangdong Province, visited Zhuhai Hansheng Science and Technology Co., Ltd. in Doumen District, conducting on-site inspections of this company, which has shown strong growth against the backdrop of the international financial crisis and is currently the largest professional manufacturer of radio-frequency coaxial cables in China.

　　"Secretary Wang Yang's delegation not only highly praised our performance during the financial tsunami but also affirmed the company's three winning treasures: technological innovation, independent branding, and arduous struggle. This has once again strengthened the company's confidence in combating the financial tsunami. Secretary Wang Yang proposed to review Hansheng's achievements again at the end of the year, and this earnest hope makes us feel a great sense of responsibility." Shou Weichun said that Secretary Wang Yang's inspection speech was quite inspiring, and the company has already conveyed it to all employees in the first instance.

　　During his inspection at Hansheng, Wang Yang pointed out, "The most important thing for an enterprise is to persist in technological innovation and independent branding." "In fact, when faced with the onslaught of the international financial tsunami, our most powerful weapon is our own brand. There is no savior in the market, only by relying on the advantages of our own brand can we remain invincible and effectively combat the financial tsunami." Shou Weichun said that when the company was first established, due to the lack of an independent brand, it mainly relied on OEM, resulting in meager profits.

　　Since then, there has been a growing recognition of the importance of independent brands, but each 1% increase in export value of independent brands requires arduous efforts. Fortunately, Hansheng has persevered step by step. After more than 20 years of efforts, Hansheng's products in the domestic market all use independent brands, and 50% of the international market uses independent brands.

　　It is introduced that when Hansheng was founded, there were more than 30 cable companies in the market. Nowadays, a large proportion have been eliminated, while Hansheng has grown into a major brand of China's national industry. One of the reasons is that it pays great attention to the construction and promotion of its own brand. Shou Weichun stated that while the company is growing, it will continue to polish the Hansheng independent brand and unswervingly shoulder the banner of excellent national products.

　　Chen Ning, executive vice general manager of the company, said that attaching importance to scientific research investment and continuously developing new products is one of the company's winning treasures. This year, the company will continue to increase investment in scientific research, and on the basis of simultaneous growth in quantity and quality, truly become the leader in the world's coaxial cable industry.

　　"If you don't dedicate, I don't dedicate, who will dedicate? If you demand, I demand, from whom do we demand?"

　　A thought-provoking poster is posted in the production workshop of Hansheng. On it is a young Eighth Route Army soldier blowing a charge in the rising sun, and the accompanying text is "Carry forward the spirit of the Long March of the Red Army 25,000 li and sound the horn of large-scale production."

　　"Secretary Wang Yang commented that the poster was very timely during his visit, saying that combating the financial crisis should carry forward the spirit of the Long March." Shou Weichun said that in addition to the three treasures, Hansheng also adheres to the "three nos": no conservative thinking in emancipating the mind, no stagnation in going against the tide, and no tossing and turning in unity and stability. The company will complete this year's production tasks with high morale.

　　"If you don't dedicate, I don't dedicate, who will dedicate? If you demand, I demand, from whom do we demand?" is a slogan in Hansheng's party member activity room. After seeing it, Wang Yang said that this sentence is well written, the people of the Special Economic Zone should have this spirit, the people of Guangdong should also have this spirit, and he told Huang Huahua that everyone should promote this spirit.

　　Shou Weichun introduced that during his visit, Wang Yang gave full affirmation to the company's corporate culture, "This is a great encouragement and spur to us, and we will continue to carry forward these spirits in the future to provide spiritual motivation for the company's development."

　　It is reported that since last year, cable orders from companies at home and abroad have been pouring in, and Hansheng can only selectively accept orders. "We have vacated a warehouse of about 10,000 square meters as a production workshop, and even so, it is still in short supply." Chen Ning told reporters that the company has reached a consensus with its employees that they will not take a holiday during the Qingming Festival, and will take one day off during "May Day" for equipment inspection. After Secretary Wang Yang's inspection, the workers' morale was even higher, and no one complained about not having a holiday.

　　"As a high-end manufacturing enterprise, Hansheng's current scale is not yet large. The next step will be to expand its production scale and strive to double its output this year compared to last year." Shou Weichun said that to this end, the company has started to build a new factory area, striving for trial production in October this year, while purchasing more new production equipment for the existing factory buildings, and mobilizing all employees of the company to devote themselves to production. "We will surely be based in the local area and contribute our part to the construction of Zhuhai as the core city of the west bank of the Pearl River Estuary."