Remembering the Past, Embracing the Future: A Long and Arduous Journey
Decoding the Path to Success of Zhuhai Hansheng Science & Technology Co., Ltd.
 
Foreword
 
The 35-year history of Zhuhai Special Economic Zone is as dazzling as a brilliant pearl. Among them, one company has always shone brightly—Zhuhai Hansheng Science & Technology Co., Ltd.
Hansheng's 30 years have been 30 years of struggle, 30 years of passion, and 30 years of hard work: from a team of less than 10 people to a large family of over a thousand; from sales of hundreds of thousands of yuan a year to tens of billions of yuan a year; from less than a thousand square meters of factory buildings to a modern industrial park of 230,000 square meters. In 30 years, Hansheng's fixed assets have increased 100 times, sales have increased 400 times, and profits and taxes have increased 500 times! From an initial "OEM" small factory, it has developed into the largest radio frequency coaxial cable manufacturer in Asia and the second largest in the world. Hansheng's footsteps are firm and powerful, and the hardworking and intelligent people of Hansheng, under the leadership of Chairman Shou Weichun, are still moving forward...
　　                
Three Treasures to Promote Development
 
Technological innovation, independent brands, and hard work—these are the three treasures that have brought Hansheng to where it is today. These three treasures have propelled Hansheng's success.
At the beginning of Hansheng's establishment, there were more than 30 cable manufacturers in China with abundant capital and advanced equipment. How could it survive and develop in the fierce market competition? "Only by relying on scientific and technological talents and developing high-tech flagship products!" Shou Weichun clearly recognized this point and therefore made technological innovation the guide for the company's development. As early as 1990, the "Panda Hansheng" RVVZ-2P plug-in power cord won the first prize in the national quality appraisal.
Starting in 1987, Hansheng underwent its first transformation and upgrading, beginning to enter the field of communication coaxial cables, which were just starting up in China at the time. Due to the lack of necessary technical and equipment support, Hansheng had to go abroad to seek advice from technical peers, but the answer they received was: "You can't do it!" This left Shou Weichun deeply disturbed. "Revitalize China's national industry and catch up with the world's advanced level!" It was at this time that Hansheng established its corporate goals.
After returning to China, Shou Weichun led Hansheng's technical team to work day and night on the front line of scientific research, going through many stages in terms of technical solutions, including solid polyethylene insulation and chemically foamed polyethylene insulation. By the end of 1995, Hansheng finally became the first manufacturer in China to successfully use nitrogen to achieve physical high foaming, and applied this technology to the manufacturing of high-quality cables needed for cable television network construction. Once the product was launched on the market, it was warmly welcomed by domestic and foreign users for its higher transmission rate, lower attenuation, and better performance, and thus won the first prize of the Zhuhai Science and Technology Award in 1996.
Hansheng has successively developed five generations of radio frequency coaxial cables, which have been recognized by many internationally renowned companies and successfully entered the international market. At present, Hansheng has become a leading enterprise in domestic coaxial communication cables, ranking among the top 50 in China's communications industry in terms of comprehensive strength. It is the largest coaxial cable production base in the Asia-Pacific region, and four categories of communication cables have been rated as "National Key New Products," with three projects included in the "National Torch Plan" and the "Key National Torch Plan." For many years, Hansheng has been rated as one of the "Top 100 Private Enterprises in Guangdong Province," "Top 10 Private Enterprises in Zhuhai," and "Top 10 Taxpayers in Zhuhai."
"The most important thing for an enterprise is to insist on technological innovation and independent brands," said Wang Yang, then secretary of the Guangdong Provincial Committee of the Communist Party of China, during his inspection of Hansheng Company in April 2008. It was in this year that the financial crisis that broke out in the United States quickly swept the globe, and manufacturing industries around the world were greatly impacted, with sales plummeting. However, it was also in this year that Hansheng's sales achieved a historic breakthrough of 2.4 billion yuan, an increase of nearly 30% year-on-year!
Every 1% increase in the export value of independent brands requires hard work, but Hansheng has persevered. "Every step has been difficult, but we have been moving forward," said Shou Weichun. After 30 years of hard work, Hansheng's products all use independent brands in the domestic market, and 50% of the international market uses independent brands.
 
　　The Party Flag Flutters: Hansheng's Red Legacy
 
In 1985, the newly established Hansheng Company, with only 3 Party members, established a Party group, and Shou Weichun emotionally shouted the slogan, "Raise the red Party flag high in Hansheng!" Today, Hansheng has 8 Party branches and nearly 200 Party members. The red flag is already a raging fire. In 2006, Hansheng Company won the honorable title of National Excellent Grassroots Party Organization. Why can Hansheng's Party building work be so thriving as a non-public enterprise?
"The development of any cause cannot be separated from the power of people. We value the spirit of the enterprise and the culture of the enterprise. Over the years, it is more accurate to say that I am earnestly running a culture than running an enterprise," said Shou Weichun when talking about corporate culture. How to discover, educate, and cultivate people is a question that every entrepreneur has been thinking about throughout their lives. Hansheng's answer to this question is—always follow the Party."
　　               
Hansheng's Unique Art Flower
 
Hansheng also has a special group of talented and skilled individuals. Their performances have been seen at the CCTV Spring Festival Gala, the 10th Anniversary Celebration of Hong Kong's Return to China, the Nepal China Arts Festival, and even during Premier Wen Jiabao's visit to North Korea in 2009. This is the Hansheng Art Troupe, a group of vibrant young people born in the 80s and 90s. They are ambassadors of the company culture, a unique bloom in the private enterprise sector.
Established in 1993, the Hansheng Art Troupe currently has about 30 members, with an average age under 20. Despite their youth, they are all steadfast and undaunted by difficulties. Once, at the invitation of CCTV's Heart-to-Heart Art Troupe, the Hansheng Art Troupe went to the Jiuquan Satellite Launch Center in Gansu for a慰问演出 (comfort performance). Upon arrival in Jiuquan, many suffered from severe altitude sickness. Combined with the stress of rehearsals, several girls experienced nosebleeds. To avoid disrupting the rehearsal schedule, they stuffed cotton into their bleeding nostrils and continued practicing. The Hansheng Art Troupe embodies the motto “To learn art, one must first learn to be a person.” Through their first-rate artistry, strong work ethic, and excellent organizational discipline, they continually convey Hansheng’s culture and youthful vitality to the outside world.
“Corporate culture is also a productive force.” Although the Hansheng Art Troupe does not generate direct economic benefits for the company, these energetic young people constantly bring laughter and spread positive energy, growing happily alongside Hansheng.
 
 
　　Article by: Zheng Zhenghua, Yang Jia, and interns Liu Yuan and Han Gaobang
Photography: Zeng Yao
 
 
Excerpt from August 27, 2015, Zhuhai Special Zone News