Reliance on independent brands has led to an increase in both exports and domestic sales.
2009-12-17
Lessons from Guangdong's SMEs in Responding to the "Financial Tsunami"
By Chen Zhijia
At the recently concluded provincial SME work conference, Guangdong's top 100 private enterprises received commendations, with Zhuhai Hansheng Technology Co., Ltd. among the honorees. Hansheng has thrived against the odds this year. Relying on its strong independent innovation capabilities and its own brand, it is expected to achieve sales revenue exceeding 2 billion RMB this year, and its export volume will increase by more than 36% compared to last year.
Zhuhai Hansheng is the largest professional manufacturer of radio frequency coaxial cables in China and the Far East. In 2007, its sales exceeded 1.49 billion RMB, with general trade exports reaching 104 million USD. Despite the global financial crisis and decreased demand in the European and American markets, Hansheng's overall performance has improved this year. From January to October this year, general trade exports have already reached 126 million USD.
Yesterday, when the reporter visited Hansheng, neatly stacked cable reels destined for export lined the roadsides. Chairman Shou Weichun said that due to increased orders this year, the factory is operating at full capacity. They have had to convert existing warehouses into workshops; there is too much product to store, so it's temporarily piled on the roads. Fortunately, each batch of products is usually shipped away by merchants within a day or two.
Technological innovation and its own brand are Hansheng's two key strengths. In the first ten months of this year, Hansheng invested hundreds of thousands of Yuan in technological research and development. Newly developed cables with independent intellectual property rights have become new growth points for the company, improving its profitability. Since 2004, Hansheng has focused on building and promoting its own brand. In 2008, its own brand products accounted for nearly 50% of total export volume, while domestic market sales were 100% its own brand.
Shou Weichun introduced that at the provincial SME work conference, Secretary Wang Yang and Governor Huang Huahua emphasized that the higher the rate of own-brand products, the less impact from the current financial crisis. "The company has persistently focused on its own brand. I believe that not only will the company achieve new breakthroughs this year, but next year will be even better." Shou Weichun said confidently.
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This ESG report is the 2024 Corporate Social Responsibility Report of Zhuhai Hansen Science & Technology Co., Ltd., guided by China Certification & Accreditation Administration (CNCA).
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