Recently, the two-day "2015 China Corporate Culture Construction (Zhuhai) Summit" was held in Zhuhai. Over 400 people, including relevant leaders and representatives from corporate culture associations, renowned experts, scholars, and enterprises across the country, gathered to discuss new approaches to using corporate culture to unite people, build brands, and drive enterprise development under the new normal. At the summit, Hansheng Company was awarded the title of Exemplary Enterprise in Corporate Culture Construction for 2015.

How to unlock innovative ideas for corporate culture development?

Discussions at the "2015 China Corporate Culture Construction (Zhuhai) Summit"

"People's hearts and aspirations can become productivity"

According to a statistic from UNESCO, cultural factors account for 50% of economic growth, meaning that the economy generally follows culture; some industry insiders have given a more popular interpretation: First-class enterprises rely on culture, second-class enterprises rely on quality, and third-class enterprises rely on price. This is a fundamental principle for enterprise development and illustrates the importance of corporate culture in economic development.

Yesterday, the "2015 China Corporate Culture Construction (Zhuhai) Summit," themed "Cultural Innovation, Value Cultivation, and Driving Development," concluded in Zhuhai. Over 400 people, including representatives from corporate culture associations, renowned experts, scholars, and enterprises across the country, gathered to discuss new approaches to using corporate culture to unite people, build brands, and drive enterprise development under the new normal.

Zhuhai Enterprises' Exploration

Hansheng: Corporate Culture is also Productivity

For the past two years, a corporate art troupe has attracted public attention on the Spring Festival Gala stage. This summer, they also performed in New Zealand and Fiji with the provincial Party secretary Hu Chunhua and participated in the "Friendship Wreath" International Arts Festival cultural exchange activities in Belarus. This art troupe, full of youthful vitality, is the Hansheng Art Troupe, established in 1993. Its main purpose is to engage in public interest performances, focusing on local roots, serving society, promoting elegant arts, and spreading spiritual civilization. They are also an important window for Hansheng to showcase its corporate culture.

"An enterprise without cultural nourishment is like a body without a soul; corporate culture is also productivity." Established in 1985, Zhuhai Hansheng Science and Technology Co., Ltd. is a national key high-tech enterprise. For thirty years, the company has taken the responsibility of revitalizing the national industry, relying on "scientific and technological innovation, independent brands, and hard work," developing into the largest coaxial cable production base in the Asia-Pacific region. Its products have ranked first in domestic sales for over ten consecutive years, with an annual turnover of 2 billion yuan.

"Innovation as a guide, building independent brands; Party building as the soul, leading enterprise development; training as the core, accumulating talent; using the art troupe as a window, spreading spiritual civilization, and showcasing the company's style." Corporate culture targets all employees, using company Party building, publicity, business activities, scientific and technological innovation, education, training, cultural entertainment, and fellowship to maximize the unification of employee will, standardize employee behavior, and unite employee strength to serve the overall corporate goals.

In this regard, Deng Ronglin, director and professor of the Department of Industrial Economics at Renmin University of China, commented that Hansheng's corporate culture comes entirely from the company's development practice, absorbing beneficial external culture, achieving internal consensus, and having cohesion. It is a three-dimensional culture that combines internal and external, and upper and lower levels. It is also an innovative culture, achieving internationally advanced levels in technology and creating an international brand.

Reporter Yin Bei, Intern Xie Xiaorong/Text Photographer Wu Changfu

Excerpt from September 22, 2015, Zhuhai Special Zone News